The Campaign
Throughout the media, domestic violence survivors are constantly labeled as victims. SafeHomes knows they are more than that. Survivors are individuals whose stories go beyond statistics. The #MoreThan campaign is meant to give survivors a bigger identity as individuals and more relatable representation throughout social media.
#MoreThan Aimed to:
- Share empowering stories of survivors
- Promote education of domestic abuse
- Encourage publics to donate/volunteer
#MoreThan Blog Posts
Example Instagram Post
Results
The #MoreThan campaign reached upwards to 184k views on Facebook and increased the average amount of likes per post by 300% on Instagram.
#MoreThan
During the summer of 2020, I reached out to SafeHomes of Augusta to become a public relations intern. I worked virtually and pitched the idea of #MoreThan, a digital media campaign. The PR director loved it so much, she let me have total creative freedom. Between July and August, I created all of the #MoreThan social media and blog posts to coincide with the campaign launch in October 2020.
Organization
SafeHomes of Augusta
Timeline
4 Months
Role
Public Relations Intern
Launch Date
October 2020
Ansley McLendon 