Ansley McLendon

This project highlights a wide range of public relations research and writing. I chose a local travel agency, Global Escapes, as my client.

Over a span of two months, I wrote an in-depth analysis outlining Global Escapes’s history, competitors, target audiences, key message, strengths and weaknesses. I also produced deliverables including a media list, two press releases, a social media plan and an example blog post.